B2B Performance Marketing

Google Ads that optimise toward revenue, not form fills

Managed Google Ads, automation tools, and attribution systems for B2B SaaS companies spending $50K–$200K/month.

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$120K Monthly Managed Spend
3.83x Blended ROAS
1,816 Monthly Conversions
US + UK Markets Managed

What Ads Lab Solutions does

Managed services and automation tools for B2B SaaS teams that need Google Ads to drive qualified pipeline — not just lead volume.

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PerfDash — Performance Dashboard

A managed reporting dashboard for Google Ads and Meta Ads clients. Real-time spend, ROAS, and conversion data — without waiting for agency reports.

Google Ads Meta Ads BigQuery Managed
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Attribution & Conversion Setup

GCLID capture, offline conversion import, server-side GTM, and HubSpot–Google Ads integration. Built for B2B SaaS sales cycles of 60–180 days.

sGTM GA4 HubSpot OCI
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Free & Self-Serve Tools

Automation tools for Google Ads teams

Managed services and automation systems for performance marketers. Get in touch to discuss your requirements.

Managed Service

Google Ads Campaign Control

A campaign operations dashboard covering 30 modules — bid management, budget pacing, audience rules, and automated pause/scale logic.

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Managed Service

PerfDash

Performance dashboard for Google Ads and Meta Ads. Widget-based, client-facing, with BigQuery backend. Decision-oriented reporting — not data dumps.

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10 years managing paid media for B2B teams across US and UK markets

I'm Srikanth Reddy. I run Ads Lab Solutions — a performance marketing practice focused on B2B SaaS companies that need Google Ads to generate qualified pipeline, not just lead volume.

My background spans Google Ads, server-side tracking, BigQuery attribution, and campaign automation. I've built the systems, not just managed the accounts.

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$460K Monthly Revenue Generated
3.83x Blended ROAS
68% US Market Split
10+ Years Experience
From the Blog

B2B Google Ads — what actually works

Practical guides based on live account data. No theory, no padding.

Google Ads · B2B SaaS · CAC Reduction

How to Reduce CAC for B2B SaaS Using Google Ads Offline Conversion Import

Most B2B SaaS teams optimise toward form fills. Smart Bidding finds the cheapest leads possible. Sales qualifies 30% of them. CAC stays high. Here is the fix.

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Google Ads · Automation

Best Google Ads Automation Tools for B2B SaaS — 2026 Comparison

A hands-on comparison of the tools that actually move the needle for B2B SaaS Google Ads teams — from bid automation to campaign operations.

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Ready to fix your Google Ads attribution?

Let's talk about your account, your sales cycle, and what a proper CAC measurement system looks like for your team.

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